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More specifically, Publica will be a digital economy publishing platform. Its goal is to combine the worlds of traditional publishing and self-publishing, as it invites everyone participating in the ecosystem, across all borders, into trustworthy and frictionless e-commerce.

The Publica token sale starts on November 1 and will run until December 1, To partake in the crowdsale, log onto the Publica ICO page and follow the instructions on the site.

The Problem and Solution Publica believes that the publishing industry is faced with a fair share of problems including costly intermediaries who take a large cut of revenues, a self-publishing market flooded with low-quality books, and a lack of easy-to-create derivative rights products, such as movies and merchandise, for authors.

Publica aims to address these issues by developing a blockchain-based e-commerce platform that leverages Ethereum-based smart contracts and cryptocurrency to enable authors to fundraise for the publication of their books, publish them, and sell rights to derivative products. Publica, therefore, wants to cover the entire e-commerce supply chain for authors from book idea creation to the final publication and the sale of derivative products, all in a transparent manner.

Scandiweb is an e-commerce technology service provider that has had Jaguar, Walmart, and The New York Times as customers and has recently worked with Element Group to launch initial coin offerings.

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The main reason Publica has chosen the use digital currency in its network is to lower the cost of transactions and to allow for easy-to-process micropayments. Pebbles are ERC Ethereum tokens and will have a fixed total token supply of 1 billion.

The remaining 20 percent will be retained by the company and locked up for five years. READ tokens will decrypt ebooks for reading. As is the case with most blockchain projects that are issuing new tokens as part of an ICO, the future price performance of Pebbles PBL will be closely linked to the success of Publica. Should the startup manage to achieve its goals and become a major ebook publishing platform, the value of pebbles could likely increase.

The Community Publica has established a presence on all major social media channels to ensure clear communication about the project and its initial coin offering.

Publica is active on RedditTwitterFacebookTelegramthe BitcoinTalk Forumand has even set up its own Publica Community platform where it is answering questions and providing information about its upcoming platform. Publica also has been very active on its blog to ensure transparency and to keep its contributors and potential contributors informed of its progress.

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However, the startup has not provided any open-source code for other developers to inspect. While many blockchain projects open-source their code, those developing proprietary technology often do not share their code for fear of competition. It is, therefore, understandable that Publica is not sharing this information with the public at this time. Next Steps Publica has an experienced team and a product idea where blockchain disruption makes sense. However, Publica has no working minimum viable product MVP of its platform yet.

Hence, it is difficult to predict how well the platform will be received and whether it will be able to attract the critical mass of users it will require to succeed.

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