Dairy Queen | TREATS

About Dairy Queen History The founders of the Dairy Queen system were men and women who introduced a new kind of dessert treat and, in the process, developed the foundation of the franchising industry.

About Dairy Queen

The history of the DQ system is a story of a unique product that created an industry. It’s been a combination of hardworking people who own and operate restaurants, and great-tasting food and tempting treats served in our establishments. Our phenomenal story began with the cent sale of a then unnamed product on August 4,in Kankakee, Illinois.

A father and son partnership in Green River, Illinois, had been experimenting with a soft frozen dairy product for some time. They contacted Sherb Noble, a good friend and customer, who agreed to run the “all you can eat” trial sale at his walk-in ice cream store. Within two hours, he dished out more than 1, servings of the new dessert.

North America

Back then, food franchising was all but unheard of, but the new product’s potential made it a natural for such a system. However, shortly after the war, the system took off at a pace virtually unrivaled before or since. With only stores init grew to 1, in and then to 2, in Today, the DQ system is one of the largest fast food systems in the world, with more than 6, restaurants in the United States, Canada and 18 other countries.

Although much has changed in the world and in the DQ system through the years, one constant has remained: DQ restaurants are still, and always have been, the place to find kids’ sports teams celebrating a victory, business people on their lunch break and families taking time out to enjoy great food and soft serve treats. And success for the DQ system is as simple today as it was in Satisfied customers lead to successful restaurants.

Each owner of our independently owned and operated establishments worldwide is committed to nothing less than Fan Food, Not Fast Food. Whether its little league teams celebrating at our restaurants after games, children enjoying dinner with their parents, or teenagers visiting for cool treats at the end of a date, DQ and kids go hand in hand.

And, if these cherished youngsters ever became sick or injured, we want to help assure they have the best medical care available. From collecting customers’ pocket change, to selling paper Miracle Treats and holding special events, our support enables us to give something back to the communities in which we do business.

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